Every business needs a website, so the answer to when to get one is pretty straightforward: now. Your online presence, regardless of the industry, will have a major impact on its success. Before most customers make a purchase, they’ll visit your website to ensure your business is legit.
Having a strong online presence that includes a website can make or break your ability to generate revenue. If you think you really don’t need one or resist because you think you aren’t tech-savvy enough or it will be too expensive, the reality is, building a website can be easy and even inexpensive, while more than paying for itself in the long run. Taking advantage of web design services will ensure that it looks professional and will likely increase your revenue over time.
According to the second annual Major Purchase Shopper Study by GE Capital Retail Bank, 81 percent of consumers go online before visiting a brick-and-mortar store and spend an average of nearly three months gathering information before making a big purchase.
If you still aren’t convinced you need a website sooner rather than later, take a closer look at the many benefits.
Most consumers will consider your business to be more credible if it has a website as compared to those who only have social media profiles. When you don’t have a website, they may wonder how serious your business is, or even whether or not you’re legit.
Your website is also an important place to show off any professional certifications. It also allows you to create a branded email address (John@yoursite.com, for example, rather than John@yahoo.com), adding another level of professionalism to all correspondence.
It Showcases Your Brand
One of the most important things your website can do is showcase your brand to potential customers. It can clearly establish who you are, what you stand for, and increase the odds of purchases, as well as set you apart from your competitors.
Having a website establishes you as a leader in your field, and even if your competitors are online, you can create a site that’s different from theirs, showing potential customers why your business is the one to choose. If you don’t have a website, people won’t be able to easily find information about your business and are likely to select one of your competitors who do instead.
You’ll Get Organic Traffic
Once your website is up and running and search engine optimized, you’re likely to appear in Google search results. That means when someone is searching for a service or product, you’ll have an opportunity to significantly increase your customer base.
Another one of the main reasons to have a website for your new business is because it increases the chances of getting quality leads. This is the place to showcase what you do and why you do it best.
When people can find you online and are interested in the services or products you have to offer, they’ll know how to contact you via the information on your site. That provides one of the best opportunities to increase sales which is why the cost of setting up a website often pays for itself through a positive ROI.